Privacy Policy

Information we collect

We collect information you provide directly to us, information collected automatically when you use our services, and information from third parties.

Information you provide:

• Account information — name, email address, and password when you register
• Profile information — style preferences, body measurements, and sizing details you choose to enter
• Photos and images — selfies used for color analysis and photos of wardrobe items you upload
• Facial characteristic data — skin tone, hair color, and eye color values derived from your selfie. See Section 05 for how we treat this data and obtain your consent
• Payment information — processed securely by Stripe; we do not store full card numbers
• Communications — messages you send to our support team
• Waitlist information — email address submitted via parure.app before launch
• Usage patterns — outfits worn, occasions selected, cost-per-wear data, and calendar events you choose to sync, used to personalize your AI recommendations over time

Information collected automatically:

• Usage data — features you access, outfits you generate, and actions taken in the app
• Device information — device type, operating system, and app version
• Location data — approximate location used for weather-based outfit recommendations (only when you grant permission)
• Log data — IP address, access times, and pages or screens viewed

How we use your information

We use the information we collect to provide, improve, and personalise the Parure La Plee experience.

• Generate your personal colour season analysis and Comprehensive Personal Colour Profile (CPCP) using AI
• Generate your personal avatar and AI outfit previews that depict your likeness
• Build and style AI outfit recommendations from your digital wardrobe across 42 occasions
• Process subscription payments and manage your account
• Send you transactional emails — receipts, security alerts, and product updates
• Send marketing communications, with your consent (you may opt out at any time)
• Improve our AI models and recommendation quality using anonymised, aggregated data
• Detect fraud and ensure platform security
• Comply with legal obligations

Our legal bases for processing

If you are in the United Kingdom, the European Economic Area, or another region with comparable data protection law, we must have a lawful basis for every purpose for which we process your personal information. The table below sets out those bases.

Where we rely on legitimate interests, we have considered whether our interests are overridden by your rights and freedoms, and we have concluded they are not. You have the right to object to this processing — see the section on your rights below — and we will stop unless we can demonstrate compelling legitimate grounds that override your interests.

How we share your information

We do not sell your personal information. We share information only in these limited circumstances:

• Service providers — third-party vendors who help us operate the app, including Supabase (database), Stripe (payments), RevenueCat (subscriptions), Cloudinary (image storage), Mixpanel (analytics), and Anthropic (AI processing). Each provider is contractually bound to protect your data and is prohibited from using it for their own purposes.
• Affiliate networks — when you tap a shopping recommendation, our affiliate partners (including Amazon Associates and Rakuten) may record the referral. No personal identifying information beyond a click identifier is shared. Your photos, facial characteristic data, and likeness are never shared with affiliate partners.
• Marketplace transactions — if you sell items in the Parure La Plee marketplace, your listing details are visible to other members. Your full name and contact details are never shared without your consent.
• Legal requirements — if required by law, subpoena, or to protect our rights or the safety of our users.
• Business transfers — in the event of a merger or acquisition, your information may be transferred. We will notify you via email before this occurs, and any acquirer will be bound by the commitments in this policy regarding your biometric and likeness data.

Photo and image data

Your photos are central to the Parure La Plee experience. We take their handling seriously.

• Selfies you upload for color analysis are processed by our AI and stored securely in your account. They are never shared with other users or sold to any third party. They are processed by our AI provider (Anthropic) and stored by our image storage provider (Cloudinary), both of whom are contractually restricted to processing on our behalf.
• Wardrobe item photos are stored in your personal digital wardrobe and are visible only to you, unless you choose to list an item in the marketplace or share a look.
• You may delete any photo from your account at any time. Deletion from our storage typically occurs within 30 days.
• You may delete your selfie and your derived facial characteristic data independently of the rest of your account. See Section 05.

Biometric data and your consent

Because our color analysis works by examining your face, some of the data we derive may qualify as biometric information under laws including the Illinois Biometric Information Privacy Act (BIPA), the Texas Capture or Use of Biometric Identifier Act (CUBI), and the Washington My Health My Data Act. We want to be completely clear about what we do and do not do.

What we collect and why. When you upload a selfie for color analysis, our AI examines the image to determine your skin tone, hair color, and eye color. From these values we generate your seasonal color profile — for example, Warm Autumn or True Winter — and your Comprehensive Personal Color Profile (CPCP). The sole purpose of this processing is to provide you with personalized color and styling recommendations within the Parure La Plee app.

What we do NOT do.

• We do not use facial recognition to identify you, match you against any database, or determine who you are
• We do not create or store a faceprint, face template, face geometry map, or any identifier capable of recognizing you in another image
• We do not sell, lease, trade, or otherwise profit from your biometric or facial characteristic data
• We do not disclose your biometric or facial characteristic data to any third party except our processing and storage providers acting on our behalf, or where required by law
• We do not use your facial data to train AI models that serve anyone other than you

Retention and destruction. We retain your selfie and derived facial characteristic data only as long as your account remains active and you continue to use color-dependent features. We will permanently destroy this data at the earliest of: (a) when you withdraw consent or delete the data in your settings; (b) when you delete your account; or (c) within three (3) years of your last interaction with the app. Destruction occurs within 30 days of the triggering event.

Withdrawing consent. You may withdraw your biometric consent at any time in your account settings or by emailing us. When you withdraw consent, we permanently delete your selfie and derived facial characteristic data. Your saved color profile will no longer be available and color-dependent features will be disabled, but the rest of your account and wardrobe remain intact.

Your likeness, avatar, and AI-generated images

Parure La Plee can generate a personal avatar that depicts your likeness wearing outfits from your wardrobe. This is a meaningful use of your image, and you should know exactly how it works.

• How your avatar is made. Your avatar is generated from the selfie you provide and any measurements you enter. It is created solely to show you how outfits may look on you.
• Who can see it. Your avatar and AI-generated outfit images are visible only to you, unless you choose to share them using the app's sharing features.
• You own your likeness. Generating an avatar does not transfer any rights in your likeness to us. You retain all rights in your own image and likeness.
• We will not use your likeness in marketing without permission. We will never use your face, avatar, or AI-generated images of you in advertising, promotional material, social media, press, or App Store content unless you have given separate, specific, written permission — for example, by signing a media release. Agreeing to this Privacy Policy is not such permission.
• Deletion. When you delete your selfie, withdraw biometric consent, or delete your account, your avatar and the AI-generated images derived from it are deleted as well.

Sharing features and your likeness

Parure La Plee includes features that let you share your color palette card, your styled looks, and your outfits — inside the app's community or outside it on social platforms.

• Sharing is always your choice. Nothing that depicts you is shared automatically or by default.
• When you share content outside the app, it leaves our control and becomes subject to the privacy practices of the platform you share it to. We cannot retrieve or delete it once it has been shared externally.
• When you share a look within the Parure La Plee community, other members can see it. You may remove shared content from the community at any time.
• Sharing content publicly does not give us permission to reuse your likeness in our own marketing. We will still ask separately if we would like to feature you.

Cookies and tracking

Our website (parure.app) uses cookies and similar technologies to remember your preferences and understand how visitors use our site.

• Essential cookies — required for the site to function. Cannot be disabled.
• Analytics cookies — help us understand traffic and improve the site. You may opt out via your browser settings.
• Marketing cookies — used only if you consent. You can withdraw consent at any time.

The Parure La Plee mobile app does not use browser cookies. Analytics in the app are handled by Mixpanel using a pseudonymous user identifier.

Affiliate link tracking. Our app and website contain affiliate links to third-party retailers, including Amazon.com and merchants in the Rakuten network, as well as partnered local and sustainable brands. When you click an affiliate link, the retailer may use cookies or tracking technology to record that your visit originated from Parure La Plee. This tracking is used solely for commission attribution. We do not share your personal information with affiliate partners beyond what is necessary for this tracking, and we never share your photos, facial data, or likeness with them. As an Amazon Associate we earn from qualifying purchases.

Data retention

We retain your personal information for as long as your account is active or as needed to provide our services.

• Account data is retained until you delete your account
• Wardrobe and outfit data is retained until you delete individual items or your account
• Selfies and derived facial characteristic data are retained under the specific rules in Section 05 — destroyed on consent withdrawal, on account deletion, or within three years of your last interaction, whichever comes first
• Avatars and AI-generated images of you are deleted when the underlying selfie or your account is deleted
• Payment records are retained for seven years to comply with tax and financial regulations
• Waitlist email addresses are retained until you unsubscribe or the waitlist closes
• Anonymized, aggregated analytics data may be retained indefinitely

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required by law to retain it.

Your rights and choices

You have meaningful control over your personal information:

• Access — request a copy of the personal data we hold about you
• Correction — update or correct inaccurate information via your account settings
• Deletion — delete your account and associated data at any time
• Withdraw biometric consent — revoke your color analysis consent and permanently delete your selfie and facial characteristic data, without deleting your whole account
• Portability — request an export of your data in a machine-readable format
• Marketing opt-out — unsubscribe from marketing emails at any time using the link in any email we send
• Location — disable location access at any time in your device settings

If you are located in California, Illinois, Texas, Washington, the European Economic Area, or the United Kingdom, you may have additional rights under applicable law (including CCPA, BIPA, CUBI, the My Health My Data Act, and GDPR). To exercise any of these rights, contact us at parureapp@gmail.com.

Children's and minors' privacy

Parure La Plee is not directed to children and is intended for users aged 18 and over.

• We do not knowingly collect personal information from anyone under 13 under any circumstances.
• We do not knowingly collect selfies, facial characteristic data, or biometric information from anyone under the age of 18. Because biometric laws provide heightened protection for minors, our color analysis feature is intended for adults.
• If a user between 13 and 17 uses Parure La Plee, a parent or legal guardian must consent on their behalf, and biometric consent must be given by that parent or guardian.
• If you believe we have inadvertently collected information from a child, or biometric data from a minor, please contact us immediately at parureapp@gmail.com and we will delete it promptly.

Data security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

• All data is transmitted using TLS encryption
• Passwords are hashed and never stored in plain text
• Payment data is handled exclusively by Stripe, which is PCI-DSS compliant
• Images, including selfies, are stored in encrypted cloud storage
• Facial characteristic data is stored with at least the same degree of protection we apply to other confidential and sensitive information, and no less than a reasonable standard of care for our industry
• Access to your data within our team is limited to those who need it to operate the service

No method of transmission over the internet is 100% secure. If you believe your account has been compromised, please contact us immediately.

International users — UK, EEA, Canada, and Australia

Parure La Plee is operated by S9 Enterprises LLC from Orlando, Florida, United States. We offer our service in the United States, the United Kingdom, Canada, and Australia. This section explains the additional protections that apply if you are outside the United States.

Who is responsible for your data

S9 Enterprises LLC (d/b/a Parure La Plee) is the data controller for the personal information described in this policy. That means we decide why and how your information is processed, and we are responsible for it. You can reach us at parureapp@gmail.com.

Where your information goes

We are a United States company, and our service providers are principally located in the United States. This means that if you are in the United Kingdom, the European Economic Area, Canada, or Australia, your personal information will be transferred to and processed in the United States.

The United States has not been the subject of a general adequacy decision by the United Kingdom or the European Commission. Where we transfer personal information out of the UK or EEA, we rely on appropriate safeguards, including Standard Contractual Clauses approved for use in the relevant jurisdiction, together with our own assessment of the protections in place. You may request further information about the safeguards we use, including a copy of the relevant clauses, by emailing parureapp@gmail.com.

Our processors

We use the following service providers to operate Parure La Plee. Each processes personal information on our instructions only, under a written data processing agreement, and may not use it for their own purposes.

Additional rights if you are in the UK or EEA

In addition to the rights described elsewhere in this policy, you have the following rights under UK and EU data protection law:

• Right of access — to obtain confirmation of whether we process your data, and a copy of it
• Right to rectification — to have inaccurate or incomplete information corrected
• Right to erasure — to have your personal information deleted in certain circumstances
• Right to restrict processing — to limit how we use your information while a concern is resolved
• Right to data portability — to receive your data in a structured, commonly used, machine-readable format, and to have it transmitted to another controller where technically feasible
• Right to object — to object to processing carried out on the basis of our legitimate interests, and to object at any time to processing for direct marketing
• Right to withdraw consent — at any time, where our processing relies on your consent, including for colour analysis and your avatar
• Rights relating to automated decision-making — see below

To exercise any of these rights, email parureapp@gmail.com. We will respond within one month. We will not charge you for making a request unless it is manifestly unfounded or excessive.

Automated decision-making

Our colour analysis and outfit generation are automated. However, they do not produce legal effects concerning you or similarly significantly affect you — they produce styling suggestions, which you are free to accept, ignore, or override. We do not use automated decision-making for any purpose that would affect your legal rights, your access to services, or your financial position.

Complaints

If you are unhappy with how we have handled your personal information, we would like the chance to put it right — please contact us first at parureapp@gmail.com. You also have the right to lodge a complaint with a supervisory authority:

• United Kingdom — the Information Commissioner’s Office (ico.org.uk)
• EEA — the data protection authority in your country of residence
• Canada — the Office of the Privacy Commissioner of Canada, or your provincial authority (including the Commission d’accès à l’information for Quebec residents)
• Australia — the Office of the Australian Information Commissioner

Canada

If you are in Canada, we handle your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation. We obtain your meaningful consent before collecting, using, or disclosing your personal information, and we limit collection to what is necessary for the purposes described in this policy. If you are in Quebec, additional rights apply under Quebec’s Law 25, including in relation to biometric information and automated processing.

Australia

If you are in Australia, we handle your personal information in accordance with the Privacy Act 1988 and the Australian Privacy Principles. Biometric information is sensitive information under Australian law, and we collect it only with your consent, as described in the biometric section of this policy.

Data retention across jurisdictions

The retention periods set out elsewhere in this policy apply to all users regardless of location. Where local law requires a shorter retention period, we apply the shorter period.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For material changes, we will notify you by email or with a prominent notice in the app at least 14 days before the change takes effect. Your continued use of Parure La Plee after changes become effective constitutes your acceptance of the revised policy.

If we ever propose to change how we collect, use, or retain biometric or likeness data, we will seek your fresh consent rather than relying on your acceptance of an updated policy.

Contact us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out:

We aim to respond to all privacy requests within 10 business days.